01Product Development, Category & Commercialisation
Turn consumer and competitor insight into a clear proposition, product concept and commercially viable range. Scope can include category architecture, assortment planning, pricing, target costing, sourcing implications, development priorities, retail merchandising and launch readiness.
Best for:Businesses developing a new product, strengthening an existing offer or expanding into an adjacent category.
ExampleA furniture or lifestyle brand wants to expand into bedding, home accessories or another adjacent category but needs clarity on what the range should include, how it should be structured, where it should sit on price and margin, and what sourcing and launch requirements need to be in place.
02New Business Viability & Growth Planning
Stress-test the customer problem, market opportunity, competitive position, revenue logic, cost structure, key assumptions and launch readiness. Clarify what is strong, what is missing and what still needs evidence, then strengthen the business case, priorities and decision gates.
Best for:Founders, growth-stage businesses and corporate teams deciding whether a new opportunity is worth pursuing and what needs to happen next.
ExampleA founder or business team has a promising product or new-business idea but is unsure whether the customer need, market potential, revenue model and economics justify further investment. I can help challenge the assumptions and turn the idea into a clearer go, adjust or stop decision with a practical next-step plan.
03Global Sourcing & Supplier Strategy
Map global supply markets, define sourcing strategy, identify and assess partners, compare cost and capability, support supplier negotiations, and design the right supplier portfolio. The supply base can be improved, diversified or built from the ground up to support both current needs and future scale.
Best for:Consumer and lifestyle businesses that need a stronger global supply base, with particular depth across hardline and softline Home & Living categories.
ExampleA European or international brand has outgrown its existing suppliers, wants to reduce dependency on one sourcing market, or needs to compare China, India and Southeast Asia. I can help assess supplier capability and economics, identify suitable partners and build a sourcing strategy aligned with product requirements and future growth.
04Cross-Market Entry & Commercial Intelligence
Assess market attractiveness, customer needs, competitors, channels, partners, product fit and entry options across Europe, the US and Asia-Pacific. Turn findings into a focused market-priority and commercial roadmap, while identifying areas that require specialist legal, tax or regulatory advice.
Best for:Businesses evaluating unfamiliar international markets, including Chinese companies preparing for overseas growth and global companies assessing opportunities in Asia.
ExampleA Chinese brand is considering Europe or Southeast Asia—or a global company is evaluating an unfamiliar Asian market—but needs clarity on which market to prioritise, whether the existing product portfolio fits local customers, how competitors are positioned, and what needs to change in pricing, channels or proposition before committing resources.
Not every business challenge fits neatly into one of these four areas. If you see a potential fit with my experience, let’s start with a conversation.